UpCycle

A silhouette of a person riding a bicycle on a stylized orange and black tire track, with a blue background and large text that reads 'Bike to the Future', promoting biking as a sustainable transportation option.
A graphic with a blue sky and a bright yellow sun. Text on orange and white banners states, 'We're on BBC Look North' and 'Tonight at 6.30pm!'. There is an illustration of a person riding a pink bicycle on grassy terrain, and a message at the bottom
A diverse group of smiling people, including different genders and ethnicities, in front of a blue background with white text saying 'How you can support us' and the handle '@upcyclecmcf' at the bottom.
An online event poster titled "Introduction to Youth Offending: Dispelling Myths" scheduled for March 20, 2026, at 12:30 PM, organized by Skills House and hosted by Upcycle's community team. The poster features a group of six diverse young people sta
A graphic with a blue background and orange banner that says, "We were on the BBC as part of Comic Relief's Red Nose Day!" Below, two film strips show scenes of people and dogs in urban outdoor settings, with trees and buildings.

Before

A collage of various photos including people at community events, bike-related activities, signs with opening hours, and recycling event advertisements.

After

A collage of Instagram posts for Upcycle, featuring images of bicycles, team members, events, and promotional graphics with text about their activities, support programs, and team members.

UpCycle supports young offenders and people at risk of offending through practical bike refurbishment workshops, helping individuals build skills, confidence and community while supporting rehabilitation.

During my time at UpCycle, I created Instagram and Facebook stories, posts and reels. I also contributed to the development of content and brand strategies aimed at strengthening the organisation’s online presence.

Process: Brief → Brand Strategy → Research →Design → Feedback → Iteration → Deliver